Liberate your copy.
Liberate your clients.
Liberate yourself.
Hi, I’m Anabelle.
I’m a feminist copywriter and copy coach.
I help womxn* online entrepreneurs sell in a way that feels good by writing copy that doesn’t rely on conventional (and oppressive) copywriting methods.
*I use the term “womxn” to include trans- and cis-women, as well as those who are non-binary.
Over the last several years, I’ve worked with lots of different kinds of clients to create compelling copy that gets incredible results, no matter what kind of business they had.
But I never really felt comfortable “following the rules” when it came to conventional copywriting. They just felt exploitative to me.
Why did I feel that way?
Well, when you step back to really examine it, the traditional copywriting methodology (or what I like to call the Invisible Copy Bully) relies on manipulating the emotional state of potential clients in order to get them to buy.
The Invisible Copy Bully creates a power imbalance between you and your clients––before they even sign on to work with you!
The Invisible Copy Bully preys on people everywhere.
In Facebook ads.
On Instagram.
On sales pages.
In your email inbox.
(In short, if someone is selling to you, chances are good that the Invisible Copy Bully is there, too!)
Liberation Copywriting, on the other hand, values respect, dignity, and accepting potential clients as they are, rather than seeing them as deficient for what they’re not.
Best of all, Liberation Copywriting gets even better results than traditional copywriting because your audience feels seen, heard, and respected––instead of exploited, manipulated, and disempowered.
I now use Liberation Copywriting with all my clients, whether I’m coaching them through creating their own copy or I’m writing their copy myself.
I’m committed to Liberation Copywriting because I believe we have the duty to treat our audience with respect and dignity––and that’s also one of the goals of the clients I work with.
My clients want to build true partnerships with their audiences, starting with their copy. They reject the notion that copy has to be emotionally manipulative to work.
Instead, they trust their potential clients to make the right choices for themselves, free from exploitative psychological tricks.
Together, we can create Liberating Copy that works for everyone.
Let’s get in touch.
No pressure, no commitment, totally free.
Just me answering your questions about what I can do for you – and how the two of us could work together.